“Go Be Brilliant”—Leadership When There Is No Playbook: 9/11, Coast Guard Activities New York, and Rear Adm. Richard Bennis
Michael F. McAllister —
After 9/11, the New York maritime evacuation was only the beginning. Facing months of unprecedented port security demands, Rear Adm. Richard Bennis gave his leaders three words: “Go be brilliant.” Behind that simple charge was a command culture built on trust, preparation, relationships, and the freedom to innovate when no playbook existed.
